In unexpected, public places all over the city, people are waking up to find amazing floral installations. Whether its a flowing, rose boa wrapped around a public statue or a city trash can stuffed with an enourmous bouquet, the installations are nothing short of incredible. The genius behind these “Flower Flashes” is Lewis Miller, florist, event designer and owner of Lewis Miller Design in New York City. Miller and his team sneek out in the predawn darkness to create the Flower Flashes often using flowers recycled from other events.
In a recent Vogue article highlighting his Flower Flashes, Mr. Miller said, “Gifting flowers to New Yorkers is a simple idea that I have been thinking about for years. If we can bring nature — something wild and sumptuous — to New Yorkers and make them smile, the way people smile when they witness a random act of kindness, then that is a great thing. That is my goal. It’s a really simple vision but powerful, I think, to try to create an emotional response through flowers.”
We couldn’t agree more. These installations definitely incite an emotional reaction – a smile, awe and happiness to name a few. We look forward to seeing pictures of their next surprise work and we were happy to hear Mr. Miller say, “I can’t tell you what’s next, but I can reveal that we are thinking bigger and planning for that! I would love to get some funding to do these flashes on a much larger scale and reach a lot more New Yorkers. I’d also like to Flower Flash other cities. Chicago, Mexico City, Miami, Los Angeles . . . they are all on my list.”
Mr. Miller, please add Detroit to your list! And call us if you need help.