Custom Wedding Print Materials
Rosaura Unangst of Pigment & Parchment designs everything from invitations to menus and placecards, providing all the print materials needed for the wedding. Her originals become gorgeous artwork for her clients. We asked Rosaura to share with us a bit about her process and what she does for her clients.
Once a couple books me, I send over a design worksheet for them to fill out and an order form where they will type out all of the text exactly as they would like it written. Maps have a specific questionnaire since they require a lot more information for me to complete. The design worksheet has a bunch of questions that helps my couples narrow down and simplify what the overall design for their day will be. With Pinterest and the whole internet full of wedding day inspiration a lot of people tend to get overwhelmed and paralyzed with so many options. I try to simplify things and get to the core of who they are and what makes them happy. I also try to get to know my couple’s love story. You never know what details could spark some inspiration for a design to incorporate in their wedding suite. I’ve used couple’s love stories as hidden gems only they know are in their designs (like a couple sneaking in their secret code for ‘I love you’ into their floral illustrations), and some love stories really lead the whole suite (like walnuts and figs being incorporated into the design of two people raised on two farms growing those crops).
A good portion of the work I do is research. I research the couple and then the subject matters for my illustrations. Once that is done and I have all of that in front of me, I start painting. I don’t trace or use any rulers for any of my illustrations. Everything is freehand and the composition of the painting is generally made up on the spot. I fit all of these elements together like a puzzle, each is a surprise when I finish. This requires a good amount of trust from my couples, since the only two items I show them any rough sketches for before I paint are the main invitations and maps. I do this because my best work comes when I keep movement in the lines I illustrate (which doesn’t happen when I trace & perfect everything). The freedom of spontaneity is crucial in my process. This requires trust, and I have a huge amount of respect for clients who give me their trust. Nothing makes me happier.
Once the materials are done, I scan and clean up the images on Photoshop. I then show my clients and if everything is spelled correctly I have them printed professionally! Once printed, I pull together the suite and package it with some surprise goodies & some of the original art for my clients to keep as heirlooms to cherish long after the flurry of wedding madness subsides.
My tip for couples is to let go of the idea of a ‘Perfect Day’ that societal pressures have implanted in our brains. You’ll enjoy the process and each other a whole lot more if you do. Pick vendors you trust, and then trust them to do what you hired them to do. If you pick people based on trust, not price, you’ll be amazed at what your wedding vendors will do for you. We want you to have the most beautiful wedding possible. We want to make your dreams come true, that’s why we’ve devoted our lives to this. If you spend the energy that would have been spent worrying about minute details on loving your partner instead, you’ll have a much better memory of the romantic time together that is your engagement.
Thank you, Rosaura, for sharing a peek into your process. Your work is beautiful and inspires us as event planners.
Be sure to check out more of Rosaura’s work at Pigment & Parchment.